1. He who makes the greatest current profit wins in the short term.
2. He whose profit is likely to grow the most wins in the long term.
3. He who can ensure a legal edge over the competition stays in business the longest.
4. He who can ensure any edge over the competition stays in business the second longest.
5. Once you win, if you do not start playing other games, you will lose.
6. Money right now is important.
7. Future streams of revenue are equally important.
